Reimagining Tradition: A Legacy in the Skyline at the Tower Club Dallas
Looking down from the 48th floor of the Thanksgiving Tower in downtown Dallas, TX it’s not hard to tell where the Tower Club got its name. One of the DFW area’s most prestigious private city clubs, the Tower Club Dallas is a fixture of the downtown scene, a place where business professionals go to meet, work, eat, and drink. From an architectural and interior design perspective, the Tower Club was a typical city club.
Though originally best suited for white-tablecloth dining in dark, wood-paneled rooms, the club knew it needed a change to appeal to the younger, more casual clientele moving into the building. Unintuitive partitions and elevation changes made the space difficult to navigate and the sweeping views challenging to appreciate.
To attract this new audience while also remaining true to its roots, the Tower Club looked for a designer who could create space versatile enough for co-working and community gatherings and vibrant enough for casual encounters at the bar. Thiel & Team’s vision for a space where casual cutoffs and crisp collars alike would be welcome meant turning the traditional club image on its head and turning the Tower Club into a modern Texas retreat. After listening carefully to the Tower Club’s needs and following an in-depth process of setting expectations and soliciting feedback, T&T found opportunities for space-saving efficiencies and Southern charm in the smallest details. Bold designs opened up the bar space to showcase more of the impressive downtown view, while handpicked decorative touches throughout the club created visual odes to what makes Texas unique. T&T also made sure that individual rooms each had a fresh, cohesive character, such as the private dining room’s metamorphosis. With nearly all of the materials and finishing touches locally sourced from the state, the Tower Club Dallas has never been better built for the times – or truer to its Texas heritage.
