In a recent podcast episode, Paige Byrd, the Co-President of Thiel & Team, joined Lily Patrascu to share her extensive expertise on a topic of critical importance to property owners: how strategic interior design can be a powerful lever for significantly increasing the value of assets. Drawing from her vast experience in transforming outdated properties, Paige offered a masterclass on a value-driven approach to design that moves beyond mere aesthetics.
The conversation provided a detailed look into how her award-winning firm has successfully revitalized properties from the 1990s and early 2000s, turning them into highly desirable, high-value assets. Paige emphasized that this transformation doesn’t require a massive budget or a full-scale demolition. Instead, she shared a strategic philosophy centered on cost-effective renovations. She detailed how high-impact updates—such as refreshing paint, modernizing cabinets, upgrading tile, and enhancing lighting—can quickly and efficiently boost a property’s market appeal, attracting higher-paying residents and guests.
The episode delved deeper, highlighting Thiel & Team’s unique and comprehensive approach to design:
- Increasing Property Value: Paige explained how design is directly tied to a property’s bottom line. By leveraging strategic design, her team creates a competitive advantage that not only increases the property’s market value but also reduces vacancy rates and strengthens its overall brand identity.
- Strategic, Cost-Effective Renovations: This principle is a cornerstone of the firm’s work. Rather than chasing expensive trends, Paige’s team focuses on intelligent, low-cost updates that yield the highest return on investment. The discussion provided practical examples, demonstrating how a thoughtful refresh can make a property feel new, modern, and aligned with current market expectations.
- The Psychology of Space: The conversation explored the powerful influence of a space on human well-being. Paige detailed her firm’s approach to creating warm, wellness-oriented environments that seamlessly blend indoor and outdoor elements. This focus on biophilic design ensures a better resident and guest experience, fostering a sense of comfort and connection that differentiates a property in a crowded market.
- Tailored, Client-Specific Design: Unlike firms with a single design signature, Thiel & Team crafts every project to be a unique reflection of the client and location. Paige shared insights into their award-winning work across hospitality, country clubs, and multifamily properties, all of which are defined by their bespoke nature and authentic storytelling.
This is a fantastic listen for anyone interested in value-driven renovations, interior design, the art of placemaking, and leadership in the creative industry.
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Listen to the Episode with Paige
